We are so happy to be introducing a brand new (and regular segment) to our blog. Scamp is all about being 'a wee bit of wonderful' - as well as hoping we are spreading some wonder around with our own products we want to tell you about other designer/makers that we know and love and think are rather wonderful too!
First up is the brilliant 'Mrs Booth'. Judith (a fellow Scot) creates a range of simple, imaginative gifts for children that are both nostalgic in feel yet super useful in function! She is also a rather great graphic designer who has worked on all the Scamp rebranding that was done last year!
So, please give a wonderful welcome to Judith Booth :)
My name is Judith Booth, I’m a graphic designer and I live with my family in North Berwick, a seaside town about half an hour from Edinburgh. I design and produce paper products as Mrs Booth - prints, colouring books, alphabet friezes, cards and wrap.
I also work on design and branding projects in partnership with my husband David - we work together as Booth Creative.
2. My Design Life
After leaving school, I went to Duncan of Jordanstone College of Art in Dundee and completed a degree in Graphic Design with Printmaking. I graduated and moved to London, spending many years working for design consultancies and branding agencies.
After having children I realised there was a gap in the market for well designed educational posters and prints for babies and young children (like the ones I had growing up) and produced a small run of alphabet friezes to sell at local fairs and markets. They were very popular and my business grew from there. I now have my own website, sell my products to shops and galleries and have been a notonthehighstreet partner for over 10 years.
We moved to North Berwick seven years ago and my time is divided between creating and producing new products for Mrs Booth and working on branding projects (including designing logos, packaging, brand identity and websites).
3. My Inspiration
I have always been very nostalgic and hugely influenced by my own childhood growing up in the seventies and eighties. I love mid century graphic design, especially British poster designers Abram Games and Tom Eckersley; and American designers such as Charles & Ray Eames and Saul Bass.
I collect childrens’ story books, old packaging and childhood ephemera. There’s a lot of stuff in our house! Unusual colour combinations and interesting typography also inspires me - there’s nothing I enjoy more than wandering about with my camera photographing anything and everything that catches my eye, or rummaging through car boot sales and jumble sales for old books and toys.
This all filters through my mind and comes out in my work one way or another! My design process is very similar whether I’m designing for Mrs Booth, or for a client as Booth Creative. Sketching and writing notes is very important, as is thinking time. Once I have my ideas I move on to the computer, refining and simplifying until I’m happy with the end result.